meet the author
Kurt
BAUMBERGER
Kurt started his career at Young & Rubicam on Madison Avenue, then spent a decade at The Coca-Cola Company.
He went on to found multiple technology companies and a Design Thinking firm specialising in transforming fuzzy ideas into physical reality in 90 days. He has worked with SEGA, EA Sports, Apple, Medtronic, UPS and others — balancing commerce, creativity, and innovation.
He has written Innovation Navigation and Adapt or Die, helped launch products from Advil to Madden NFL to Tesla, and taught at Stanford, Georgia Tech, UGA, and Duke, where he was recently recognized as a Leader of Consequence.
He splits his time between Atlanta and Vero Beach with his wife and their rambunctious German Shepherd, Stella.
A PERSONAL NOTE FROM KURT...
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"A lot of people today are pitching a lot of stuff and it's hard to know what to believe. So let me share a little more about who I am and not what I've done.
Ever since I was a kid, I've always been interested in people - how they think, what they feel, and why do they choose A over B. I'm drawn to complex and sometimes contradictory situations. And I enjoy the thrill of figuring things out in public workshops.
I've written some books, created a lot of tools, taught a number of different courses, and built a couple of companies. At this point in my life, I want to share my Hard Truth lessons with as many people as possible.
The first step is up to you. I'll get you the rest of the way."
meet the designer
VALHERIA
ROCHA
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Valheria is a Colombian artist working across photography, collage, design, film, and creative direction.
Her work is bright, magnetic, and full of color and meaning. Everything Valheria puts her name on, is made with heart, imagination, and a deep desire to fill the world with a little more color and light.
Valheria’s clients include Taylor Swift, Apple TV+, A24, Amazon Prime Studios, Netflix, Instagram, and more.
She’s been a featured speaker at universities including the Savannah College of Art and Design and APA’s Atlanta chapter, and served as a judge for the 54th Annual DSVC Dallas Show.
She lives in Savannah, Georgia, with her husband, Evan, and their iconic French bulldog, Clementine.
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